Debbi Sherman

What do small business owners need to know about technology?

All small business entrepreneurs should have a good understanding of technology to be able to keep up and WIN BIG in today’s digital landscape.

It doesn’t have to be scary or overwhelming. It just is something that has to be embraced to do business in the world today. 

Breathe! 🙂

Here are some key things they should know (some may seem obvious to small business owners but look at the list as a recipe for tech success!)

What do small business owners need to know about technology


  1. Digital Presence is Crucial: Having a strong online presence through a website and social media platforms is essential. Customers often look online for information about products and services before making a purchase.
  2. Cybersecurity Matters: Small businesses are often targeted by cybercriminals because they may have weaker security measures. Entrepreneurs should invest in cybersecurity tools and training to protect sensitive data.
  3. Cloud Computing is a Game-Changer: Cloud services can reduce IT costs, increase flexibility, and improve collaboration. Understanding how to leverage cloud platforms like AWS, Google Cloud, or Microsoft Azure can be highly beneficial.
  4. Data is a Valuable Asset: Data can provide valuable insights into customer behavior and market trends. Entrepreneurs should learn how to collect, store, and analyze data to make informed decisions.
  5. E-commerce is Essential: An online store can significantly expand a small business’s reach. Entrepreneurs should explore e-commerce platforms and payment gateways to enable online sales.
  6. Mobile Optimization is Key: With the growing use of smartphones, ensuring your website and digital assets are mobile-friendly is critical.
  7. Social Media Marketing: Utilizing social media for marketing and customer engagement can be highly effective. Entrepreneurs should understand the platforms relevant to their audience and how to use them effectively.
  8. Automation Streamlines Operations: Tools like customer relationship management (CRM) software and marketing automation can streamline tasks, save time, and improve efficiency.
  9. Remote Work Technology: The COVID-19 pandemic accelerated the shift to remote work. Entrepreneurs should be familiar with remote collaboration tools like Zoom, Slack, or Microsoft Teams.
  10. Adaptability is Key: Technology evolves rapidly. Entrepreneurs should stay updated on tech trends and be willing to adapt and incorporate new tools and strategies into their business.
  11. Budget Wisely: Technology investments can be costly. Entrepreneurs should budget carefully and prioritize investments that will have the most significant impact on their business.
  12. Customer Privacy and Data Protection: Understanding data privacy regulations like GDPR and CCPA is crucial to avoid legal issues related to customer data.
  13. Tech Support is Important: Having access to reliable tech support, whether in-house or through outsourcing, can be a lifesaver when technical issues arise.
  14. User Experience (UX): Understand the importance of providing a smooth and user-friendly experience on your website and digital platforms. User satisfaction is key to customer retention.
  15. Tech Trends: Keeping an eye on emerging technologies like artificial intelligence, blockchain, and augmented reality can help entrepreneurs identify new opportunities for growth.
  16. Digital Marketing: Familiarize yourself with digital marketing techniques such as search engine optimization (SEO), pay-per-click advertising, and content marketing to reach a wider audience.
  17. Networking: Building relationships with tech-savvy professionals, attending industry events, and joining relevant online communities can provide valuable insights and support.
  18. Legal and Ethical Considerations: Be aware of legal and ethical issues related to technology, such as intellectual property rights, online advertising regulations, and responsible data usage.
  19. Feedback and Analytics: Regularly gather feedback from customers and use analytics tools to assess the performance of your digital initiatives. Make data-driven decisions to improve your business.
  20. Continuous Learning: Technology is always changing. Entrepreneurs should commit to ongoing learning to stay ahead in the digital landscape.

By understanding these technology-related aspects, small business entrepreneurs can leverage technology effectively to grow their businesses and stay competitive in today’s dynamic market.

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