Your business website is up and running! Website maintenance is the furthest thing from your mind as you bask in the glow of your pretty new site.
What could possibly go wrong? The site is brand, spanking new right? All the bells and whistles are doing their thing and all is right with the intrawebs in your part of the world.
Then the unspeakable happens – your website is gone.
Let’s talk about websites & website maintenance.
Here are a few facts:
- If your business is online, your website is extremely important.
- Even a small ‘crash’ of your business website will mean less people see your site.
- If your site is down or looks like it’s been corrupted, someone viewing your website just lost confidence in you – and your business.
- Can you afford to lose business?
Realities of Website Maintenance
Think of your website as a living thing. It is out there in the world (internet) living it’s best life when a germ (virus) appears.
So, what happens next?
Does your website have it’s vaccinations up to date (plugins, core files, etc.)? If not, then it is really open to getting that germ.
Unlike humans, your website can’t just wait a few days until it feels better. It has to be taken to the doctor (web expert/Me) for the cure.
And if you’ve ever been to the doctor or the hospital, you know that the cure is usually 100x more expensive than the shot.
What to Expect
- Daily backups so your site data is never lost
- Plugins updated
- Security and speed suggestions to improve site performance
- If your site is compromised, your site should be back online within 12-24 hours
- Core files updated
- Broken link checking
Website Maintenance = Peace of Mind
If you use WordPress for your website (approximately 43.2% of all websites are built on WordPress), website maintenance is extra important.
WordPress is built on PHP and uses a database to store information. Both of these can leave your site open to security issues, especially when plugins and other core files are allowed to become outdated.
Another benefit of having a website maintenance package for your website is security – if your site DOES crash, your maintenance person will have daily backups to get your site up and running again.
No loss of data, no major down time, no stress!
So what’s the downside?
Really there isn’t one. Now a lot of website owners think, “I will just keep everything up to date myself”, and that is always a possibility.
BUT for a small monthly fee, you can have it handled by a professional. That gives you peace of mind. Think of it like any other kind of insurance.
If your site goes down, most maintenance providers (myself included) will get your website back online with no extra charge.
That’s part of what the monthly website maintenance fee covers: the time and effort it will take to get your site back online if it crashes.
It’s worth it.
Questions? Reach out below: